The vast majority of law firm marketing has 3 things in common:
- No differentiating value proposition
- The messaging is poor or non-existent
- The visual design is lacking
So if you’re ready to buck the trend and grow your law firm, this guide is for you.
Let’s jump right in.
- SEO For Law Firms
- Geofencing For Law Firms
- PPC For Law Firms
- Local Service Ads for Law Firms
- Email Marketing For Law Firms
- Social Media For Law Firms
- Conversion Tracking for Law Firms
Your Law Firm Needs to Stand Out
Saying that your law firm helps people dealing with auto accidents is a sure-fire way to blend into the ocean of other firms using the exact same approach. Your law firm's marketing strategy needs to clearly communicate why a customer should select your law firm over a competitor. Here are some examples of digital marketing that helped law firms stand out.
Create Legal Tools That Are Useful
When working with a local criminal defense attorney, we needed a content marketing strategy that would get attention. Since many clients are potentially facing jail and prison, we created a felony calculator. This piece of content is helpful across multiple marketing channels. It gives us a great stand-alone blog for search engines, filled with lots of industry-specific keywords. The felony calculator also gives us great content for social and email marketing. This helps the law firm provide a unique and useful resource for their potential clients.